Digital Signage Connection

Digital Signage Expo (DSE) has announced the addition of a new half-day educational opportunity to the event’s pre-conference lineup. The seminar — Mobile Models You Can Believe In — will focus on successfully managing mobile convergence and will run from 2:00 to 5:00 p.m. on Tuesday, March 6, 2012. It is one of ten DSE pre-conference educational programs.

Presented by Symon Communications, the program will highlight the key trends driving the convergence of DS and mobile technologies. It will also feature industry experts who will present real-world examples of how mobile applications were successfully integrated in venues such as retail, higher education and enterprise-wide corporate communications and in conjunction with outdoor signage.

Richard Lebovitz, educational director for Exponation LLC, which produces DSE, said, “We recognize that there is a huge opportunity for digital place-based and digital out-of-home network operators to expand the reach of their installations and proactively engage consumers through the use of mobile technologies. We are therefore delighted to provide a program that demonstrates how they can take best advantage of the opportunity.

Lebovitz added, “The Mobile Models seminar complements the half-day Near Field Communications (NFC) Bootcamp program that is available to attendees earlier that same day. The NFC Bootcamp will provide attendees with valuable insight into the social-local-mobile landscape and its convergence with digital signage.”