Digital Signage Connection

PlayNetwork today announced a partnership with the popular restaurant destination, Dick's Last Resort, to provide original video, social engagement and custom music programs designed to enhance the customer experience and attract new fans. PlayNetwork is producing “Dick's TV,” which features a lively line-up of original programming, including artist spotlights, a reality show featuring guest experiences at locations around the country and a series that brings Dick, the brand's infamous icon, to life in short-form animated episodes. Programming includes Dick's Last Resort and sponsored product promotions. The Redmond, Wa.-based company has also produced an online version of “Dick's TV” plus a custom Web radio player featured on the restaurants website.

“Dick's has always been about serving great food and entertainment,” said Ted Moats, CEO of Dick's Last Resort, Nashville, Tenn. “PlayNetwork has helped us find new, creative ways to make the dining experience even more engaging, plus our online fans now have a vehicle to share the Dick's experience with friends.”

In addition to enjoying Dick's TV, guests and Dick's servers are invited to contribute to the experience by uploading photos, text messages and Tweets to the displays throughout the restaurants. Store managers are also able to post new messages instantly to restaurant displays.

“Our goal from the beginning was to build a robust, branded media network for Dick's that is modern, fun, engaging, highly visual and social,” said John Crooke, VP of creative, PlayNetwork. “Capturing the Dick's experience has been a labor of love for our team and watching guests enjoy and even participate with the programming is exciting to see.”

To maximize the impact of the new programming, PlayNetwork is installing new state-of-the-art A/V systems in all 10 existing Dick's Last Resort locations, as well as new restaurants scheduled to open later this year.

PlayNetwork’s content for Dick’s TV was recently named a finalist in the Food & Beverage venue category of the DSE 2012 Digital Content Awards.