2008 Seminar Archive

Videos: 2008 Seminar Archive

Value, Price & Promotion - How to Make Your Network Pay Off

Value, Price & Promotion - How to Make Your Network Pay Off features speakers Ron Brunette, VP Store Environments, Circuit City; Tom Kiernan, President/CEO, Arena Media Networks; Terry Kollman, President & CEO, Charter Digital Media, Inc.; and Jesse London, President of Advertising Sales, MediaPLACE.

Effectively Integrating Digital Signage in an Integrated Media Plan

Effectively Integrating Digital Signage in an Integrated Media Plan features speakers Lisa Bradner, Senior Analyst, Forrester; and Jeff Dickey, Founder, SeeSaw Networks.

Causal Triggers for Customer Response

Causal Triggers for Customer Response features speakers discussing the psychology of customers in stores and how to create behavioral engagement with place-based media.

OOH Research Results - New Insights & Trends

OOH Research Results - New Insights & Trends features speakers Steven Platt, Director, Platt Research Institute; and Jack Sullivan, SVP/Out-of-Home Media Director, Starcom Worldwide.

Shopper Engagement Techniques

Shopper Engagement Techniques features speaker Darren Royea, Human Engagement Specialist, M'Pact.

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