2012 Seminar Archive

Videos: 2012 Seminar Archive

S8 - Digital Signage in Retail - Designing Innovative User Experiences

This session will show how Build-A-Bear Workshop has implemented digital signage to further enhance the hands-on experience of its unique retail concept. The session also will provide an exploration of some modern tools for designing innovative user experiences amid the sea of digital touch points.

S9 - Emerging Digital Media Trends

Learn how and where emerging technologies and digital media opportunities are trending. Hear how business intelligence and data analytics are changing decision making in real-time. View successful integrations of mobile, RFID and other new "in-store" technologies. Open your mind to the opportunities provided via multi-touch screens.

S10 - Getting Noticed by Advertisers

This session will provide insight into how you can increase revenue by positioning your digital out-of-home network favorably in the eyes of agencies and advertisers.

S11 - Mobile Campaign Integration With DOOH

Social, location and mobile are all interrelated and each plays a role in how you engage with those watching your screens. As a simple texting campaign can provide a greater reach and response rate than NFC, QR Codes or a social campaign, this session will explore why we are so fixated on these new technologies and offer insights into how to choose the best medium for the campaign.

S12 - Digital Signage Content Lightning Round

For a refreshing change of pace, this thought-provoking session will be an "anti-presentation presentation," run by and for the audience. No PowerPoint. No prepared pitches. Instead, a panel of digital signage/digital out-of-home (DOOH) experts will field questions on the fly from the audience.

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