Videos: 2012 Seminar Archive
This session will show how Build-A-Bear Workshop has implemented digital signage to further enhance the hands-on experience of its unique retail concept. The session also will provide an exploration of some modern tools for designing innovative user experiences amid the sea of digital touch points.
Learn how and where emerging technologies and digital media opportunities are trending. Hear how business intelligence and data analytics are changing decision making in real-time. View successful integrations of mobile, RFID and other new "in-store" technologies. Open your mind to the opportunities provided via multi-touch screens.
Social, location and mobile are all interrelated and each plays a role in how you engage with those watching your screens. As a simple texting campaign can provide a greater reach and response rate than NFC, QR Codes or a social campaign, this session will explore why we are so fixated on these new technologies and offer insights into how to choose the best medium for the campaign.
For a refreshing change of pace, this thought-provoking session will be an "anti-presentation presentation," run by and for the audience. No PowerPoint. No prepared pitches. Instead, a panel of digital signage/digital out-of-home (DOOH) experts will field questions on the fly from the audience.