Videos: 2012 Seminar Archive
Covering several years of past research and analysis, this insightful presentation will highlight the most essential do's and don'ts of making effective digital signage content that viewers will look at and remember.
This presentation will explore the myriad uses and implications of the hyper-targeting that's key to the Walmart Smart Network, delving into business case studies as well as the mechanics of programming using multiple target lists.
S27 - Cross-Channel Integration - Integrating Digital Signage Into a Single Holistic Digital Communication Solution
This presentation will outline a case study/vignette to show how to achieve holistic digital marketing solutions that bring together digital signage, mobile, online (email, social networks, etc.), broadcast and print strategies.
This session identifies how to use new interactive technologies and mobile strategies to impact the decision-making process, and ultimately increase product selection decisions at the point-of-purchase.