2014 Apex Awards Announced at DSE

February 13, 2014

From a combined 107 entries, Gold Apex Award winners were named in 11 categories.

Digital Signage Expo announced the winners of its Apex and Content Awards for 2014 at is 5th Annual Awards Dinner at the Paris Las Vegas Hotel & Casino on Wednesday, sponsored by Peerless AV and the Digital Signage Federation.

For the first time in show history, one project swept the Apex and Content of the Year Awards as BMW i: A Window into the Near Future, by kbs + Spies & Assassins[link] took home both awards. Other big winners included Intel Corp., which won a Gold and Silver award, and Wand Corp., which claimed a Gold and Bronze. Arsenal Media and Scala each claimed a pair of Bronze awards this year.

From a combined 107 entries, Gold Apex Award winners were named in 11 categories:

Skip ahead to see Silver and Bronze winners in each category:

Arts, Entertainment & RecreationFood &
Beverage
Public Spaces
Business, Industry & GovernmentHospitalityRetail
Education & HealthcareInteractive Self-ServiceTransportation
Event VenuesProfessional & Personal Services 

Arts, Entertainment & Recreation
Gold — Crayola Experience, Nominated by GestureTek Systems Inc.
GestureTek created Art Alive! – a permanent installation for the new Crayola Experience, a family entertainment center in Easton, Pa. Four custom worlds (underwater, space, fairytale, safari) are projected using 16-foot-by-9-foot screens. Forty iPad stations allow kids to draw and color an image, assign an effect to it, and send it to their chosen world. Once on the big screen, kids can interact with their design by moving their full body making the water ripple, clouds move, etc.

Silver — Freedom Hall, George W. Bush Presidential Center, Nominated by Barco
Offering a grand entrance to the George W. Bush Presidential Center, Freedom Hall welcomes visitors with an interactive video tribute to Americana, thanks to a new LED display concept developed by Barco LiveDots and Niles Creative Group. The photorealistic, seamless imagery wraps the foyer’s upper walls, delivering crisp detail and rich color despite bright ambient light.

Bronze — Basic Fit, Nominated by Scala
Basic-Fit is part of HealthCity International, Europe’s market leader in the fitness centre industry. The company wanted to offer its clients virtual group lessons as an extra service on top of live lessons. System Integrator First Impression designed the concept and engineered the system, using Scala Software as content management system. It was also selected to install the "Virtual Fitness Experience" in more than 150 locations in The Netherlands and Belgium.

Business, Industry & Government
Gold — GE Digital Energy, Nominated by Advanced
Located at GE Digital Energy’s new Canadian Headquarters in Markham, Canada, the Customer Experience Center (CEC) is a facility promoting GE’s energy grid solutions. The CEC features a 175-tile, 60-foot curved Prysm LPD video wall, Extron Quantum Elite Processor, control by the presenter's iPad/wall-mounted Crestron, powerful multi-zoned audio system and touch panels.

Silver — HP Enterprise Services Briefing Center - The Experience, Nominated by AMS Pictures
The Innovation Space at HP’s Plano campus is an interactive installation featuring HP Enterprise Services’ take on how technology may converge in the near future. A custom 3D application serves the original content, projected onto two, 8-foot-tall plates of touch-enhanced glass. Music soundtracks and a synchronized light show activated by motion-control amplify the visitors’ experience.

Bronze — Christie Digital Systems, Nominated by Arsenal Media & RP Visual Solutions
For Christie, Arsenal Media developed a 64-megapixel curved media wall to welcome visitors at its headquarters in California. The project was launched May 17, 2013. It showcases 108 MicroTiles at native resolution and makes a clear statement about the technology's amazing image quality, vibrant colors and flexible design.

Education & Healthcare
Gold — Queensland University of Technology's The Cube
“The Cube” is the world’s largest digital interactive installation located at QUT’s Engineering Centre in Brisbane, Australia. The installation includes 48 55-inch MultiTaction Cell displays forming the 1,400-cubic-meter Cube; there are six educational zones, including a two-story, 14-meter-long Virtual Reef comprised of 20 MultiTaction displays and 14 edge-blended Panasonic projectors.

Silver — RealityDeck at Stony Brook University, Nominated by Gefen
The Reality Deck was designed and built by members of the Stony Brook University Computer Science Department and Nelson Engineering. The Reality Deck is a unique visualization platform for large-scale scientific data visualization and for research into novel user interaction methods.

Bronze — County of Midland - Centennial Library, Nominated by Array Interactive
The County of Midland wanted to create a library experience providing interactive ways to learn and access information. It envisioned a place that roused the imagination and created an appetite for discovery. We achieved this with two library firsts — touchscreens to locate resources and an educational game for kids.

Event Venues
Gold — Samsung Turkey, Nominated by Dreambox Visual Communications
The launch of the new series of Samsung’s Smart TV took place in Esma Sultan, a historic building in Istanbul. The purpose was to make people “experience the smartness,” so a stage, which acted as the TV’s interface, was developed. The cubic logo of Smart TV was integrated into the stage design, which added to the challenge.

Silver — Seattle Mariners - Safeco Field, Nominated by ANC Sports Enterprises
ANC Sports spearheaded the integration of the largest 1080p video screen in Major League Baseball at the Seattle Mariners’ Safeco Field for the 2013 season. Utilizing the latest surface-mount LED technology, the Lighthouse/Panasonic display features a physical pixel resolution not found in any other outdoor venue in the world.

Bronze — Buffalo Sabres Hockey Club, Nominated by Westbury National Show Systems Ltd.
The installation took place in the First Niagara Centre in Buffalo, N.Y., home of the Buffalo Sabres. The desire was to install a new cutting-edge video and light system to enhance and elevate the in-game entertainment fan experience.

Food & Beverage
Gold — Juicy's, Nominated by WAND Corp.
WAND worked with Hitch-Hiker MFG to come up with a design to best fit the Juicy's digital solution, including custom brackets for easy installation and on-the-go execution. WAND's digital solution would help Juicy's with its pricing and content changes while on the road, but the real challenge was with downloading the content. Using WAND Mini Controllers, operators can easily deploy content via the Internet anywhere in the United States while they are on the road.

Silver — State Street Financial, Nominated by Sodexo
Sodexo manages the food service for State Street Bank. In this fast-paced environment, customers are looking for a way to make healthy choices fast. The free-standing interactive welcome board located at the entrance of the cafe allows customers to get information about menu selections before entering.

Bronze — Church's Chicken Int'l, Nominated by WAND Corp.
Church’s Chicken opened in Vivo City, the largest shopping mall in Singapore. Vivo City is more than 1.5 million square feet and attracts, on average, 40,000 people a day. Texas Chicken is located on the Habourfront Walk and includes four digital menu boards and one point of purchase screen. The WAND digital solution helped achieve a 15 percent sales increase.

Hospitality
Gold — The Queen Mary, Nominated by Insteo
The Queen Mary in Long Beach is a historic cruise liner noted for her rich Art Deco design, serving as a reminder of an era of high style. The Queen Mary selected Insteo to create digital signage fitting the unique style of the ship while educating and informing visitors.

Silver — MGM Properties, Nominated by NEC Display Solutions
The digital signage initiative consists of a series of four-by-four video-walls located at MGM Properties in Las Vegas. The video walls serve as a source of entertainment, information and as antidotes to perceived wait times at lobby front desks. A social media component also is a major part of the implementation to engage hotel guests.

Bronze — Boulder Station Hotel & Casino, Nominated by BrightSign
Station Casinos extensively renovated its Boulder Station Hotel & Casino, replacing legacy technology to leverage the many advantages of digital signage. This dramatic transformation integrated state-of-the-art components with BrightSign XD media players to create a system for seamless control and automation of an engaging network of 150+ displays.

Interactive Self-Service
Gold — Umajin, Nominated by Intel Corp.
The interactive Lexus car experience allows visitors to the dealership to experience the entire Lexus product line in every color with 360-degree views. They can choose to engage in the experience through voice, gesture or touch.

Silver — Heidi.com, Nominated by Intel Corp.
Based in Switzerland, urban streetwear fashion retailer heidi.com decided in 2013 to extend its presence into the physical world without losing its online heritage. Combining the best of both worlds, heidi's unique combination of in-store design, technology and customer-centric omnichannel communication create a lighthouse of the fashion retail of tomorrow.

Bronze — Garrett Popcorn Shops, Nominated by elevate DIGITAL
Garrett Popcorn Shops worked with elevate DIGITAL to enhance the experience inside select retail store locations. elevate DIGITAL combined interactive apps and integration into mobile and social media to offer the highest level of fan engagement inside Garrett, a brand that is known for creating lines of historic proportions outside its shops.

Professional & Personal Services
Gold — Scotiabank, Nominated by Cineplex Digital Solutions
The Scotiabank branch at Yorkdale Shopping Centre in Toronto, Ontario features a 43-foot-wide-by-5-foot-tall video wall, consisting of 80 Christie MicroTiles and 30 faux tiles. The installation is the first and the largest MicroTile installation to date in Canada in the financial sector. The installation creates brand awareness and elevates the Scotiabank brand to leading-edge criteria.

Silver — Banamex Citi Group, Nominated by SSL Digital
Banamex Smart Banking Kiosk, is a financial self-service experience installed in shopping malls in Mexico. This “24/7, 750-square-foot digital branch” integrates ATMs, interactive devices, tablets, teleconferencing and a virtual hostess. The result is a high-speed, cost-efficient digital banking experience that performs 80 percent of the transactions a regular branch does, with higher satisfaction levels.

Bronze — DNB, Nominated by Scala
DNB, Norway’s biggest bank, has 473 Scala-powered LED displays in the window displays of its four new flagship branches located in Norway’s biggest cities. The widest of the mosaic-shaped video walls is approximately 60 meters (195 feet) wide and displays colorful video content to match the bank’s corporate profile.

Public Spaces
Gold — BMW i: A Window Into the Near Future, Nominated by kbs + Spies & Assassins
The BMW i Window Into the Near Future was created as an innovative way to build awareness of the upcoming BMW i electric vehicles and to let viewers know that the future is closer than they think. It was located in a 12-foot-by-10-foot window along 6th Avenue at 42nd Street in New York. The window, which created the effect of turning live traffic into BMW i vehicles, required the use of three cameras, two 80,000-lumen Vikuti projectors — of which only three exist in the U.S. — and more than 250,000 lines of original code, based off of motion-detecting technology. In a one-week period, nearly a quarter of a million passing cars were transformed into BMW i3 and i8 vehicles.

Silver — Gertrude Street Projection Festival, Nominated by tkm9
In a first for projection mapping, tkm9 gave users total control at this year’s Gertrude Street Projection Festival in Melbourne, Australia. The weeklong installation allowed users to connect and manipulate projections via tkm9's hotspot mobile platform, imLive, from their mobile browser and connect to get creative.

Bronze — Kazakhstan Telecom/A1 Productions, Nominated by Arsenal Media
The highly anticipated launch of Kazakhstan’s new LTE 4G national network was commemorated via a shape-driven digital canvas of 100 Christie MicroTiles, real-time 3D content and an interactive remote controller. The official launch event was presented to an esteemed audience, which included Kazakhstan’s Prime Minister and the Minister of Telecommunications.

Retail
Gold — Adidas, Nominated by The Integer Group
The Integer Group and Adidas have developed a highly compelling interactive window-shopping system that turns any storefront into a fully functional virtual store. Currently live at Adidas’ NEO store in Nürnberg, Germany, window shopping provides a 24/7 e-commerce solution to brands while offering the most responsive user experience ever to consumers.

Silver — Holt Renfrew, Nominated by Gridcast Media
Gridcast helped design and develop one of the largest indoor LED display installations within the Canadian fashion retail industry - Holt Renfrew. The display stands at the front of Holt Renfrew's re-designed store in Yorkdale Mall and consists of six columns of seamless LED panels with each column measuring 29-feet-high by 4-feet-wide. The design provides Holt Renfrew with a digital canvas to display content on each individual column or across the entire façade.

Bronze — Digicel Group, Nominated by T1Visions Inc.
Digicel’s regional headquarters, located in Kingston, Jamaica houses a state-of-the-art retail store with 69 screens that allow customers to review the latest products and services as well as play games and watch videos. The touchscreen, made up of five individual 55-inch screens mounted behind a touch overlay, allows customers to check pricing for phones, compare models, manipulate 3D images of handsets, and find a data plan of their choice. Customers can also take photos and share them on social media using the screen.

Transportation
Gold — Show Media Executive Transportation Network/Blackberry Campaign, Nominated by Show Media
The focus of the campaign was to install Q10/Z10 BlackBerry devices connected to our 10.1-inch tablets, which integrated phones with our Executive Transportation Network. It microtargeted C-Level executives and decision-makers in a relaxed setting and gave them the opportunity to interact with the phone more easily than going to a store but the same exact way.

Silver — CBS Outdoor, Nominated by MRI (Manufacturing Resources International)
In the busiest transportation hub in the United States, CBS Outdoor has deployed 26 digital displays comprised of 50 MRI BoldVu 72- and 55-inch digital LCD displays and digital arrays to provide critical travel information to many of the busy 17 million passengers that travel through Penn Station every month. These units provide up-to-minute track departure information, targeted advertising and service/emergency alerts.

Bronze — Boston Logan International Airport, Nominated by Four Winds Interactive
The Digital Passenger Information Program (DPIP) at Boston Logan International Airport, developed by Four Winds Interactive and Art of Context, aimed to: (1) reduce signage clutter and inconsistencies; (2) provide a better, more consistent experience for its 28 million annual passengers; and (3) increase the relevance and context of communications.

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