87 Meters of Video Art from Universal Everything

0

Digital art and design studio Universal Everything creates films for an 87-metre-long video wall at Hyundai’s new brand world. Opened to the public in March 2017, Hyundai Motorstudio Goyang is the largest centre dedicated to car culture in South Korea. Universal Everything was invited to contribute to this innovative celebration of design and technology, creating large-scale works of video art for the brand’s flagship showcase.

Inspired by boundary-pushing technology and the human ingenuity that drives it, Universal Everything’s video artworks are an integral part of the entirely new automotive experience offered by the Motorstudio. Through their motion, energy and vibrancy, the five animated short films communicate the forward-thinking Hyundai philosophy, echoing some of the cars’ essential qualities.

On a unique screen around 87 metres long, Universal Everything’s films are visible from far beyond the Motorstudio – embodying Hyundai’s commitment to challenging new frontiers and making a dynamic impression on the Goyang landscape.

Credits:

Creative directors: Matt Pyke, Mike Hughes

Executive producer: Norra Abdul Rahim

Senior producer: Greg Povey

Animation: Chris Perry

Additional animation: Glassworks

Sound designer: Simon Pyke

Video documentation: Imagebakery

Video: ​https://vimeo.com/223257863

Images:​ dropbox.com/sh/kfqg45p404smbbg/AABJ9ARboBf0Ca00EnFCzQMza?dl=0

For further information, contact: kathrynhall@universaleverything.com

Leave A Reply