Ad Agencies & Brand Marketers

Videos: Ad Agencies & Brand Marketers

Digital Connect to offer manufacturers retailers digital technologies

SVM, Piranha Create 'Digital Connect'

Digital Connect aims to offer manufacturers and retailers digital technologies such as digital signage.

Digital Place-based Ad Summit

DSE's third annual Digital Place-based Advertising Summit, sponsored by The Digital Place-based Advertising Association (DPAA), is designed to help marketers and agencies understand the place-based media opportunity and exactly how to play to win.

S3 - Agency Perspective - How We Value Digital Place-based Networks

This presentation will walk the audience through the criteria and considerations that out-of-home (OOH) media buying agencies use to evaluate digital place-based networks. We also will highlight key factors that drive pricing for the category and how agencies determine fair market value for this unique media segment.

S11 - Mobile Campaign Integration With DOOH

Social, location and mobile are all interrelated and each plays a role in how you engage with those watching your screens. As a simple texting campaign can provide a greater reach and response rate than NFC, QR Codes or a social campaign, this session will explore why we are so fixated on these new technologies and offer insights into how to choose the best medium for the campaign.

S19 - Refuse Standards and Fight Formats - Secrets to Better DOOH Campaigns

Discover the secrets of what works and what flops in digital ads, and join a creative brainstorming for the gold-standard campaigns of tomorrow.

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