Condé Nast Traveler, one of the most trusted names in travel, is providing exclusive holiday content across the Adspace Digital Mall Network.
The Adspace creative team has brought the pages of the magazine to life in 207 malls nationwide. Condé Nast Traveler's Word of Mouth Editor Eimear Lynch is featured speaking to shoppers about some of the most luxurious winter destinations covered in the December issue. The three featured locales include the St. Regis Resort in Aspen, Colo.; Golden Eye Resort in Jamaica and Mexico City.
This marks the latest Condé Nast book to provide customized content targeted directly to mall shoppers. Last year, Adspace Networks announced a partnership with Condé Nast's Lucky Magazine, which focuses on shopping and style. The Lucky Magazine content includes fashion tips from the style contributor, Lori Bergamotto, as well as behind-the-scenes video from cover shoots.
"We are excited to be partnering with Condé Nast on another great brand," said Bill Ketcham, executive vice president and chief marketing officer of Adspace Networks. "Like Lucky Magazine, Condé Nast Traveler's content is of tremendous interest to our audience. According to MRI, Adspace shoppers index 159 versus all adults spending $3,000 or more on a vacation in the past year, so this program will further enhance shoppers' engagement with our Smart Screens."
Adspace Networks, Inc., owns and operates the Adspace Digital Mall Network, the largest in-mall digital network in the country. Currently located throughout 207 Class A malls across the United States, the network consists of 2,878 HD "Smart Screens" in three formats: Nine-foot "floor mounts" in portrait format; 42- to 63-inch "aerials" in landscape format; and 8-by-14-foot "spectaculars" in landscape format. All Smart Screen displays show programming to enhance the shopping experience which combines a mix of the best sale items in the mall, the hottest seasonal items available, fashion trends and mall events. The network reaches 48 million unique individuals each month, and is particularly effective at reaching teens, young adults and women. Adspace is also a charter member of the Digital Place-based Advertisings Association, an organization that is helping to provide standards and best practices for the burgeoning, digital place-based video advertising industry.