|AdVu has added to its digital out-of-home advertising network with the installation of an interactive display powered by the Acquire Premier Editor Suite in the Holiday Inn Express in Wesley Chapel, Fla.|
Acquire Premier Editor Suite.
The software also handles content deployment, content management, proof of play-out reports for advertisers, and security and remote monitoring functions. The player PC runs the Acquire Player software and security Sentinel and shows a local business directory and full-screen advertisements.
The display unit is a 40-inch Samsung touch-screen monitor, allowing users to interact with the screen in the same way as they would an interactive kiosk. AdVu also has partnered with ScreenFeed to stream additional news and weather feeds.
“Advertisers can choose whether just to be in the business directory or have a directory listing and display a full-screen advertisement,” said Douglas Oglesby of Wesley Chapel, Fla.-based AdVu, which has been using Acquire in its community-based digital out-of-home advertising network for the past two years.