Allen County War Memorial Coliseum Implements NCR Vitalcast Digital Menuboard Solution

December 17, 2012

NCR to provide digital signage services to Indiana sports, entertainment venue.

NCR Corporation announced that Allen County War Memorial Coliseum, located in Fort Wayne, Ind., has implemented an NCR Vitalcast digital menuboard solution, including more than 50 LCD displays and professional design services. The Memorial Coliseum will use the new digital signage system to provide advertising and up-to-the-minute menu information to the more than 1 million visitors who attend its sports and entertainment events each year.

The Memorial Coliseum selected the NCR solution because of its ability to update menu signage cost-effectively and quickly. With eye-catching graphics and compelling marketing messages, the digital menuboards increase customer spending while providing the venue with a tool to drive advertising revenue.

The new NCR Vitalcast digital menuboard solution integrates seamlessly with the coliseum's NCR Venue Manager solution, enabling staff to instantly roll out new menu items and prices on signs throughout the arena. In addition, the platform's automatic dayparting capabilities change menus multiple times each day, providing customers with real-time concession information.

NCR Corporation is a global technology company leading how the world connects, interacts and transacts with business. NCR's assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, hospitality, gaming, public sector, telecom carrier and equipment organizations in more than 100 countries. NCR is headquartered in Duluth, Ga.

The Allen County War Memorial Coliseum is the tri-state area's leading sports, entertainment and tradeshow facility, hosting more than 1 million visitors annually. Named one of Venues Today magazine's "Social Media Power 100" in 2012, the Memorial Coliseum is an established national leader in using digital marketing to engage and delight fans. Serving northeast Indiana, northwest Ohio and southern Michigan, the 80-acre Memorial Coliseum and Expo Center complex is host to the Fort Wayne Komets (ECHL), the Indiana-Purdue University-Fort Wayne Mastodon men's and women's basketball teams (Summit League), the Fort Wayne Mad Ants (NBADL) and the Fort Wayne Derby Girls (WFTDA). The facility also hosts national concerts, family shows, business and consumer events, the area's largest trade shows and private gatherings.

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