ASK THE BOARD: 3D, Virtual Reality and Augmented Reality

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Do trends like 3D, VR and AR offer content producers more or less flexibility for expressing their message? Why or why not?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Jonathan Dodge

“Additional platforms provide new canvases for content, and an ability to push boundaries beyond 2D. Our creative team loves to be challenged and loves the opportunity to work in a space that has no walls.”
JONATHAN DODGE
EVP, Business Development – Freshwater Digital Media Partners
 

Read the Answer by Bryan Meszaros

“Emerging formats the likes of AR and VR offer endless opportunities for creative producers to connect with their audience in a unique way. Stepping beyond the four-sided object otherwise known as…”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Jim Nista

“With the exception of glasses-free 3D (which isn’t quite there yet), these technologies require additional tools for the viewers. Adding more for the viewer to do tends to create friction, which means fewer people will become engaged.”
JIM NISTA
CEO – Insteo

 

 

Read the Answer by Marcos Terenzio

“Today’s leading brands are strategizing for the future and are looking at what disruptive technological business tools can expand their content reach. 3D, VR and AR offer content producers increased flexibility…”
MARCOS TERENZIO
Digital Creative Experience – Shikatani Lacroix Design
 

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