ASK THE BOARD: Compliance Issues

1
What changes have you made to meet increasing regulatory compliance and protect against litigation?
This week’s question is answered by members of the DSE Advisory Board
END USER COUNCIL

Read the Answer by David August

“MLSE currently owns and operates five digital billboards. Four of these screens face a freeway, while the other faces a city street. As part of the signage bylaws for the City of Toronto, we are required to meet a number of regulations…”
DAVID AUGUST
Manager, Venue Technology & Production
Maple Leaf Sports Entertainment

Read the Answer by Jesse Breidinger

“The new FDA regulations have been a very big deal for the food and beverage industry. Although the mandate to include caloric information on menu boards has been pushed back, it is no doubt coming very soon.”
JESSE BREIDINGER
Senior Customer Marketing Manager – The Coca-Cola Company

Read the Answer by Matthew Brown

“As a Financial Services company, we are constantly considering our regulatory and compliance requirements as part of any marketing and communications initiatives. We have a fairly well-defined process already in place to manage the specific requirements and overall workflow.”
MATTHEW BROWN
Manager, Digital Experience – Servus Credit Union Ltd.

Read the Answer by Lawrence Chang

“We haven’t made any specific changes to meet regulatory compliance when considering our installations of digital signage. When we first began our projects, we created a content policy that defined what we would allow to be displayed on any of our signage…”
LAWRENCE CHANG
Director, IT – Calgary TELUS Convention Centre

Read the Answer by Michael Collins

“To ensure regulatory compliance, we aligned on the requirements around the rules and put together a cross-functional implementation team with key stakeholders across verticals. Once strategy was defined and tasks were assigned, deliverables were executed…”
MICHAEL COLLINS
IT Project Lead – Aramark

Read the Answer by Jorge de la Parra

“We’re actively working on improving our compliance around nutritional information. Also, the compliance benefits on price listing and syncing up with the POS are considerable with digital boards vs. the traditional manual placement of price labels on the menu boards.”
JORGE DE LA PARRA
Director, Business Consulting Services – Jack In The Box

Read the Answer by Nick DeCarlo

“We have worked with our government relations department and R&D department to ensure proper nutrition labeling, allergen warnings and any other state and local menu labeling is displayed as needed.”
NICK DeCARLO
Senior Director, Restaurant Technology – Wendy’s International

Read the Answer by Adam Feldman

“Our digital signage implementation currently does not have any integrations that are financial or transaction-based. Thus, there’s no real need for things like PCI compliance. One item that comes to mind that has become important is…”
ADAM FELDMAN
Executive Director, Audio Visual Systems and Digital Media Distribution – MGM Resorts International

Read the Answer by Paul Fleuranges

“There are numerous legal and regulatory liabilities that operators of digital signage need to be aware of as they roll out their networks. When we began the On-The-Go Travel Station pilot almost five years ago, we made sure…”
PAUL FLEURANGES
Vice President, Corporate Communications – New York City Transit Authority

Read the Answer by Cheryl Flohr

“Terrific photos and illustrations are easily found online, often with no copyright or watermark. We are very careful to ensure that we use only material for which we obtain rights and permission to use. Sometimes this means that we must pay for the rights…”
CHERYL FLOHR
Director, Communications – Parker Aerospace

Read the Answer by Joshua Goodwin

“At Eileen Fisher, accommodations for those with disabilities is taken very seriously, and those accommodations are strictly adhered to as outlined by ADA.”
JOSHUA GOODWIN
Digital Media Specialist – Eileen Fisher, Inc.

Read the Answer by Amanda Grabowski

“We really haven’t made any changes. While we don’t “police” what units display on their digital signs, we recommend that they follow best practices for information sharing.”
AMANDA GRABOWSKI
Business Systems Analyst – University of Michigan

Read the Answer by Spencer Graham

“First and foremost, we make our installations of digital signage compliant with the Americans with Disability Act that pertain to digital signage. Secondly, we follow local electrical codes for power and data runs, and those runs are brought…”
SPENCER GRAHAM
Manager of Operations, Information Stations, Interactive Video, Network & Web ServicesWest Virginia University

Read the Answer by Kelly Hackett

“As a brand who handles consumers’ personal information on a daily basis, it is of the upmost importance that we adhere to the regulations and guidelines in order to protect our existing and future customers.”
KELLY HACKETT
Director, Digital Innovation – AT&T Mobility

Read the Answer by Jerry Harris

“Since opening in 2005, we have always given consideration to making our facility accessible to the ADA community. The indoctrination of digital signage is no exception. As with any installation, you have to put yourself in the mindset of the consumer (both able-bodied individuals and those with disabilities).”
JERRY HARRIS
Senior Director, Exhibits Graphics & AV Services – Georgia Aquarium

Read the Answer by Chuck Lampe

“The financial services industry is heavily regulated and our customer-facing digital signage content goes through a long process of legal compliance and risk review. One interesting development has been on the hardware side of our installations.”
CHUCK LAMPE
Digital Signage Manager, Creative Services – Wells Fargo

Read the Answer by Rich Morris

“To meet regulatory compliance, Hilton Worldwide has regular engagement with Digital Signage providers to ensure that they a) Have robust IT Risk/Security Management practices, and b) Can provide ongoing evidence of these practices.”
RICH MORRIS
Director, Hotel and Resort Operations Systems – Hilton Worldwide

Read the Answer by Wayne Rorex

“As a public agency, our content is mostly informational. Until we venture outside of our walls, the regulatory impact is minor. Because we are part of the regulatory process, we comply with the rules, even down to size, brightness and energy efficiency.”
WAYNE ROREX
Management Analyst – City of Los Angeles

Read the Answer by David Saleme

“We have made several changes to our signage program to meet the increasing regulatory compliance requirements and protect against litigation. One of the first changes we made was to incorporate visual paging into the digital displays.”
DAVID SALEME
Manager, Business Development – Columbus Regional Airport Authority

Read the Answer by Ralph Schorbach

“Meeting regulatory compliance and protecting against litigation is an ongoing process. It is like herding cats. It can be done, but it’s challenging. We all have the basic concepts of what to do to prevent the “darker” side of our business to get exposed.”
RALPH SCHORBACH
IT Manager – Fairplex

Read the Answer by Dave Taylor

“We have always had our legal team check proposed content to make sure that it is within our company guidelines to ensure that we do not incur litigation. We always want to make sure that we do our best not to disappoint our consumer…”
DAVE TAYLOR
Digital Signage Engineer – American Eagle Outfitters