ASK THE BOARD: Digital Signage Hindsight

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What questions do you wish you had asked before you started your first big project?
This week’s question is answered by members of the DSE Advisory Board
INDUSTRY CONSULTANTS COUNCIL

Read the Answer by Jonathan Brawn

“This is a tough one since there are a LOT of things that I think qualify. I’m going to borrow a question from a colleague of mine, and say “Why?” It’s an incredibly important question, as we need to be able to articulate why we are seeking to employ digital signage…”
JONATHAN BRAWN
Principal – Brawn Consulting

Read the Answer by Lyle Bunn

“I learned to ask these six primary questions when I started with digital signage projects more than 14 years ago, and they remain relevant to every project today. How well informed are you about digital signage?”
LYLE BUNN
Advisor, Analyst, Educator – BUNN

Read the Answer by Ignaz Gorischek

“I would start out by asking if they have appropriate budgets in place to support a digital strategy. Waiting to the end to discuss budgets can sometimes be a disappointment. Having an open discussion at the beginning can actually alleviate stressful situations and perhaps produce better results for all.”

IGNAZ GORISCHEK
Vice President, Retail – CallisonRTKL

Read the Answer by Margot Myers

“Since my first big project was about 20 years ago, I don’t remember many things about the planning process. I can confidently say that since it was done while I was working at Postal Service headquarters, there were many hoops to jump through.”

MARGOT MYERS
Global Marketing & Communications – The Platt Retail Institute

Read the Answer by Jeff Porter

“One of my first big projects (I think it was about 500 locations in the U.K.) had a satellite-based network, which, in principal, is really good at multicasting many large files ONCE to all locations simultaneously…”

JEFF PORTER
Founder & CEO – Porter Digital Signage

Read the Answer by Adrian Weidmann

“Without hesitation, I would say ‘Why are we doing this (digital signage)?’ I started my tenure in digital signage back in 1997 and admittedly viewed digital signage through the lens of a technologist.”

ADRIAN WEIDMANN
Founder & Principal – StoreStream Metrics, LLC
 

Read the Answer by Mark Zwicker

“There are two questions that I wished I’d asked before the first big project that I ALWAYS ask now. There are a myriad of questions you probably have for your client before taking on any major assignment.”
MARK ZWICKER
Senior Vice President, Enterprise Business Development – St. Joseph Communications

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