ASK THE BOARD: DSE’s Key Takeaways

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What was the biggest takeaway from Digital Signage Expo 2017 that you’ve been able to use or implement in the months since the show?
This week’s question is answered by members of the DSE Advisory Board
END USER COUNCIL

Read the Answer by Joel Allard

“More than any one thing, the biggest takeaway is the knowledge shared and learned through face-to-face conversations (and product demos) with both existing partners and potential partners.”
JOEL ALLARD
Senior Creative Specialist, In-Store Digital – Target
 

Read the Answer by David August

“Every time I attend the Digital Signage Expo I’m inspired by all the new and creative ways that people are incorporating digital signage into their businesses, their communities and their lives.”
DAVID AUGUST
Manager, Venue Technology & Production
Maple Leaf Sports Entertainment
 

Read the Answer by Algernon Callier

“My biggest takeaway was how much the conference has grown over the years in the number and quality of exhibitors and attendees. Next would be the insight that to continue growth…”
ALGERNON CALLIER
VP | Strategic Innovation & Emerging Technology
 

Read the Answer by Penny Carter

“My attendance at the DSE 2017 allowed me to bring back many new possibilities to my company. We are currently entertaining the idea of replacing our current CMS and content creation software platform.”
PENNY CARTER
Digital Signage Lead – Lockheed Martin
 

Read the Answer by Lawrence Chang

“The biggest takeaway from DSE 2017 for me came from a seminar I attended. It wasn’t the topic, but it was an underlying theme throughout. What I noticed was an extreme amount of detail taken…”
LAWRENCE CHANG
Director, IT – Calgary TELUS Convention Centre
 

Read the Answer by Dominic DeSieno

“My biggest takeaway from this year’s DSE is that we again seem to be on the cusp of a technology breakthrough. In prior years, it was the 4K revolution.”
DOMINIC DeSIENO
Digital Signage Technical Lead, Corporate Video Services Team
Wells Fargo
 

Read the Answer by Len Dudis

“Wow. Trying to narrow it down to one of the biggest takeaways just doesn’t do justice to the scope of this year’s show.”
LEN DUDIS
CIO – Grupo Vidanta
 

Read the Answer by Kim Dwyer

“This year was my third year attending DSE. While the show once again exceeded my expectations, my top takeaways came from experiencing the show alongside three first-time attendees.”
KIM DWYER
Corporate Communications Senior Account Manager – Nationwide Children’s Hospital
 

Read the Answer by Michael Dwyer

“The biggest benefit for my team coming out of DSE is a re-grounding in our approach and recharged excitement about the potential for impact in our restaurants.”
MICHAEL DWYER
Senior Marketing Manager, Digital – Subway
 

Read the Answer by Adam Feldman

“In corporate America, it’s not easy to get approval or funding to implement something so quickly after a show. However, there are lots of shiny objects and ideas that I see every year at…”
ADAM FELDMAN
Executive Director, Audio Visual Systems and Digital Media Distribution – MGM Resorts International
 

Read the Answer by Paul Fleuranges

“The biggest takeaway for me from DSE 2017 was the continued evolution of the technology, and how that technology exists across a broad range of products.”
PAUL FLEURANGES
Vice President, Corporate Communications – New York City Transit Authority
 

Read the Answer by Cheryl Flohr

“We were looking for a digital signage processor/player and accompanying software for use at tradeshows around the world. We found an excellent solution with two of the suppliers…”
CHERYL FLOHR
Director, Communications – Parker Aerospace
 

Read the Answer by Mark Geiger

“I was always curious about content providers, and was it worth the cost to utilize their service. I’ve listened to Dave Haynes’ Sixteen:Nine Podcast many times and heard…”
MARK GEIGER
Advertising Sales Manager of Products and Services
Georgia World Congress Center
 

Read the Answer by Joshua Goodwin

“Every year, developments in display technology grow in leaps and bounds. This is most evident not only in the various configurations we see displays set up in today but also in viewer engagement.”
JOSHUA GOODWIN
Digital Media Specialist – Eileen Fisher, Inc.
 

Read the Answer by Spencer Graham

“My big takeaways were information and ideas that I found helpful in the educational tracks! You learn so much in such a short period of time…”
SPENCER GRAHAM
Manager of Operations, Information Stations, Interactive Video, Network & Web ServicesWest Virginia University
 

Read the Answer by Gary Harris

“In several of the sessions, I heard presenters talking about the strategy for digital signs in your deployment. I was very challenged by the higher-level question and purpose for our service on campus.”
GARY HARRIS
Digital Video Engineer – Notre Dame
 

Read the Answer by Jerry Harris

“One of the biggest takeaways from this year’s Digital Signage Expo was LG’s flexible OLED screen. This revolution changes the game when it comes to screen applications for the not-so-traditional integrations.”
JERRY HARRIS
Senior Director, Exhibits Graphics & AV Services – Georgia Aquarium
 

Read the Answer by Joshua Johnson

“After attending DSE this past month, I honestly believe that digital signage technology has reached a new pinnacle in performance, capabilities and variety.”
JOSHUA JOHNSON
Sr Marketing Manager, Digital Innovation & Strategy – AT&T
 

Read the Answer by Thomas Kunka

“From a purely practical perspective, the biggest takeaways were from conversations with vendors regarding product roadmaps. Having detailed information about the timelines, features and relative costs…”
THOMAS KUNKA
Senior Application Specialist – University of Illinois at Urbana Champaign
 

Read the Answer by Terry McFarland

“While we’re not to implementation yet, we are getting ready to use the next generation of outdoor screens like the ones presented at DSE. For those of us who have been on this journey…”
TERRY McFARLAND
Manager, Disney Information Design & Experience
Walt Disney Parks & Resorts
 

Read the Answer by Jennifer Merrill

“My biggest takeaway from Digital Signage Expo 2017 is that technology changes so fast that a high level of flexibility and agility should be considered when developing your digital signage platform.”
JENNIFER MERRILL
Program Manager – Amazon
 

Read the Answer by Patricia Mitrano

“My biggest takeaway from DSE 2017 was energy and inspiration. From non-rectangular, paper-thin screens to multi-screen seamless experiences, I saw options available for virtually any immersive digital experience desired.”
PATRICIA MITRANO
Director of Visual Communications – Newark Beth Israel Medical Center
 

Read the Answer by Angie Nalepka

“My biggest takeaway was learning that the strategy behind your digital signage content plan drives everything. As an owned network operator, it is extremely important to plan…”
ANGIE NALEPKA
Creative Manager of Digital Signage – Rogers Communications
 

Read the Answer by Michael Oram

“My biggest takeaway from DSE was that there are far more products, services and specialized companies involved with the digital signage industry than I ever imagined.”
MICHAEL ORAM
Airport Contract Specialist/MA II – McCarran International Airport
 

Read the Answer by Daniel Orme-Doutre

“The show looked like a big convention! From the show floor to booth sizes, it appeared the industry was taking DSE seriously. There was so much to see on the floor and in the workshops…”
DANIEL ORME-DOUTRE
Senior Content Publishing Manager – Microsoft
 

Read the Answer by Jim Riley

“One of my biggest takeaways from Digital Signage Expo 2017 was just how many formats are available to use in order to get your message across. For instance, as you walked through the trade show floor…”
JIM RILEY
Director of Marketing – Columbus Blue Jackets
 

Read the Answer by Wayne Rorex

“For a public agency, change and implementation are measured in years, not months. With that in mind, the one thing that we were able to do immediately was to work with the information…”
WAYNE ROREX
Management Analyst – City of Los Angeles
 

Read the Answer by David Saleme

“The biggest takeaway from Digital Signage Expo 2017 that I’ve been able to use since the show is related to a new large-format sign installation planned for early 2018. We completed an install…”
DAVID SALEME
Manager, Business Development – Columbus Regional Airport Authority
 

Read the Answer by Allegra Sandelli

“One of the biggest takeaways for our team was that technology and screen sexiness should not be your driving consideration as you move forward. It is difficult not to be seduced…”
ALLEGRA SANDELLI
Senior Vice President, Marketing
TD Bank, America’s Most Convenient Bank®
 

Read the Answer by Ralph Schorbach

“Digital Signage Expo gets bigger and better every year! The knowledge and information available to you is immeasurable, and with this month’s question, I want to highlight some of the biggest takeaways from the show. “
RALPH SCHORBACH
IT Manager – Fairplex

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