ASK THE BOARD: Facial Recognition Applications

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What are some of the best ways to make use of facial recognition?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Scott Bell

“There are many use-cases for facial recognition in the advertising space, but many other examples of how the technology can be of use in other applications. We’re all aware of advertising triggers based on facial recognition. When standing in front of an advertising screen …”
SCOTT BELL
CEO – Bell Media
 

Read the Answer by Ian Dallimore

“We have tested different facial recognition technologies, and I’ve seen some great campaigns using them. As this technology continues to get more accurate, I can see emotions being the biggest use case in the OOH space. The ability to trigger creative messaging … “
IAN DALLIMORE
Director, Digital Innovation & Sales Strategy – Lamar Advertising Company

Read the Answer by Scott Marden

“Most experts in facial recognition and OOH feel that eye-tracking and facial recognition are critical to the industry’s movement towards better measurement. The thought is that camera technology can “prove” that OOH network audiences are viewing the content/ advertising.”
SCOTT MARDEN
Chief Marketing Officer – Captivate

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