ASK THE BOARD: Functionality and Experience

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What separates functional digital signage from a digital signage “experience?”
This week’s question is answered by members of the DSE Advisory Board
INTEGRATOR COUNCIL

Read the Answer by TJ DiQuollo

“All digital signage systems have a core function. The most common function for a digital signage system is to display digital communications that are informational. Whether it’s for a corporate/college campus, transit station or retail environment, the same principles of displaying relevant and timely information…”
TJ DiQUOLLO
Director of Creative Services – Diversified

Read the Answer by Kenneth Brinkman

“As our fast-past world is continually exposed to digital signage, we have the same phenomena that the medical industry has going on with antibiotics. Simply stated, just like some bacteria has grown immune to the effectiveness of certain antibiotics…”
MIKE WHITE
Director of Business Development
Dynamic Digital Signage Unified AV

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