ASK THE BOARD: The Future of Microsignage

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What does the future of advertising look like in terms of using microsignage?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Manolo Almagro

“Depending on what your ‘standard’ definition for “Microsignage” is, the future of advertising in terms of this category of digital signage has two very different paths. In the general sense, Microsignage can be defined as a small form-factor…”
MANOLO ALMAGRO
Senior Managing Director, Innovation + Technology
TPN

Read the Answer by Mark Geiger

“I believe micro-signage could be defined several different ways. In the convention center business, I would use the term to define smaller digital signage (20-inches and under) installations.”
MARK GEIGER
Associate Director, Marketing & Business Development – Georgia World Congress Center

Read the Answer by Christina Radigan

“The deployment of microsignage, including mobile devices and tablets, is well underway in place-based venues such as retail and point of care. These types of ‘signs’ are providing deeper, hands-on experiences for consumers while providing brick and mortar…”
CHRISTINA RADIGAN
Director, Marketing & Communications
Outdoor Media Group

Read the Answer by Rick Robinson

“This medium thrives in a highly contextual, close-proximity, dwell-time experience. Engagement is driven by immediacy and opt-in relevance. No doubt, retailers are already exploring the technical and communications potential and will continue…”
RICK ROBINSON
Partner/Chief Operating Officer
Billups