ASK THE BOARD: The Future of Triggered Content

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How can we expect to see triggered content utilized in the future?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Matthew Downey

“I hate to admit this, but about 12 years ago, my boss at PRN, Joe Murphy, held up his Motorola flip phone and emphatically said, “In the future, “this is going to be your TV, your iPod, your camera and your computer.”
MATTHEW DOWNEY
President – Freshwater Digital Media Partners
 

Read the Answer by Steve Glancey

“I like to think of triggered content in categories as broad as Isaac Newton’s laws of motion with a twist. Only the forces don’t necessarily have physical weight and the object being affected is content. It’s a digital form of cause and effect.”
STEVE GLANCEY
Vice President Business Development – ScreenFeed

Read the Answer by Bryan Meszaros

“We enjoy creating experiences that create the opportunity for the audience to trigger content! This could be from a physical action such as picking up an object or walking past a motion sensor to evoking visual changes on the display due to the audience’s action or the facial mood.”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Marcos Terenzio

“In order to create more meaningful connections with consumers, providing new and inventive ways that allow people to trigger and control content is vital. Technology is advancing at an accelerated rate, and we find ourselves at the beginning of an “immersion era.”
MARCOS TERENZIO
Digital Creative Experience – Shikatani Lacroix Design
 

Read the Answer by Mark Zwicker

“I think there are two key ways we will see triggered digital signage content utilized. One, serving up content that appeals to an aggregated audience, and two, personalized content served up to a specifically identified individual.”
MARK ZWICKER
Senior Vice President, Enterprise Business Development – St. Joseph Communications

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