ASK THE BOARD: Getting Organizational Buy-In

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What are the critical factors to consider when getting organizational buy-in for a network?
This week’s question is answered by members of the DSE Advisory Board
INDUSTRY CONSULTANTS COUNCIL

Read the Answer by Jonathan Brawn

“Our strategy is (we think) common sense, but it seems to be received with surprise by most of our customers. We start by aggregating a list of stakeholders and making sure it is complete.”
JONATHAN BRAWN
Principal – Brawn Consulting
 

Read the Answer by Lyle Bunn

“TCO, ROI and TEI – Total Cost of Ownership, Return on Investment and Total Economic Impact top the list. Determining these will clarify benefits and organizational impact, and in defining these, business units will be engaged.”
LYLE BUNN
Advisor, Analyst, Educator – BUNN
 

Read the Answer by Ignaz Gorischek

“The first questions to answer are “Why do we want a network? What do we want out of it? Is there an example of a network that functions well?) Conversely, what are the pitfalls (nightmares)? Does anyone in the organization have any previous experience they can share?”
IGNAZ GORISCHEK
Vice President, Retail – CallisonRTKL
 

Read the Answer by Margot Myers

“In my experience, the most important factor in getting organizational buy-in is to include a representative from every department that may be affected by the project at the beginning of the planning process.”
MARGOT MYERS
Global Marketing & Communications – The Platt Retail Institute
 

Read the Answer by Jeff Porter

“First and foremost, you need an internal champion for your network. Ideally, this person would have deep cross-organizational ties to be able to break down ‘silos’ between departments and get them all talking together and on the same page.”
JEFF PORTER
Founder & CEO – Porter Digital Signage
 

Read the Answer by Adrian Weidmann

“Provided you’ve successfully identified the fact that a digital signage network will solve a root communication problem whose cost to the organization has been clearly identified, one critical factor will be to identify its benefits to multiple departments across the organization.”
ADRIAN WEIDMANN
Founder & Principal – StoreStream Metrics, LLC
 

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