ASK THE BOARD: How to Handle Smartphone Obsession

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How is your company addressing or circumventing smartphone obsession?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Manolo Almagro

“I work for a retail marketing agency. From our point of view, the symbiotic relationship between humans and smartphone devices has long been the primary behavior that we use as the baseline for creating connected retail experiences.”
MANOLO ALMAGRO
Senior Managing Director, Innovation + Technology
TPN

Read the Answer by Wade Forst

“At Razorfish, we are augmenting customers’ obsession with data, personalization, mobility and immersive experiences by supporting the emerging technologies that we believe will have the power to disrupt the millions of heads-down users and awaken them…”
WADE FORST
Senior Director, Emerging Experiences
Razorfish/San Francisco

Read the Answer by Amanda Grabowski

“We have several units on campus that embrace the “smartphone obsession” by making information from digital signs portable. For example, when we designed some signs for wayfinding, we included a navigation breadcrumb trail so a user could see what steps they took…”
AMANDA GRABOWSKI
Business Systems Analyst – University of Michigan

Read the Answer by Phil Lenger

“We hear these types of questions around conferences and show floors. Respectfully, we feel like these kinds of questions can be very distracting. No one can argue that the smartphone trend is not a major economic and sociological influence.”
PHIL LENGER
President & Creative Director
Show + Tell

Read the Answer by Christina Radigan

“I guess you could say that we are a bit obsessed too! Mobile is transitioning consumers from OOH VIEWERS into OOH USERS. Through a swath of technologies such as beacons, geo-fencing, QR codes and NFC, the way that consumers fundamentally interact…”
CHRISTINA RADIGAN
Director, Marketing & Communications
Outdoor Media Group

Read the Answer by Rick Robinson

“We’re excited about it. We see opportunity with both OOH-driven mobile engagement metrics and consumer insights driven by carrier data. The missing discovery piece is uncovering how it works for all of us across the board.”
RICK ROBINSON
Partner/Chief Operating Officer
Billups

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