ASK THE BOARD: Investing in Upgrades

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What are the most common mistakes that network operators make, and on what basis should they evaluate new technologies before investing in upgrades?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Margit Kittridge

“Digital signage network operators should use their platforms to their full capacity. Otherwise, the medium becomes undervalued as a whole. Rather than utilizing digital out-of-home as “static posters on TV screens,” network operators…”
MARGIT KITTRIDGE
Vice President, Digital Director – Intersection
 

Read the Answer by Scott Marden

“Some of the most common mistakes that operators make when choosing new technologies include…”
SCOTT MARDEN
Chief Marketing Officer – Captivate
 

Read the Answer by Mike McGraw

“While it’s great to offer the latest technologies, sometimes it’s better to strike a balance between new and proven. Understanding and developing a mix of features and capabilities that add true value for your customers is critical.”
MIKE McGRAW
SVP, Marketing Solutions
Clear Channel Outdoor Americas
 

Read the Answer by Ryan Postel

“My team’s core responsibility is to the production and distribution of content across our network. Often times, we find ourselves so immersed in our day-to-day that we forget to take a step back…”
RYAN POSTEL
Director of Media – Outcome Health
 

Read the Answer by Brad Savage

“One of the most common mistakes network operators make is to assume they need the most powerful, capable and versatile solutions available. A lot of time, money and headaches can be…”
BRAD SAVAGE
Vice President and Executive Director
Motor Vehicle Network
 

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