ASK THE BOARD: What IOT Means for DOOH

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How are smart cities and the IoT changing the future of DOOH?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Ian Dallimore

“Technology continues to evolve to make our lives more efficient. Technologies like the NEST thermostat, Apple TV, FitBit and Uber are a part of our everyday lives. Your home continues to become more connected and adapts with your cell phone…”

IAN DALLIMORE
Director, Digital Innovation & Sales Strategy – Lamar Advertising Company

Read the Answer by Margit Kittridge

“Advanced connectivity of devices, systems and services is growing rapidly. IoT will soon be integrated into our everyday lives, at home and in the physical world to enhance urban living by bringing emerging technologies to public spaces in cities around the world.”

MARGIT KITTRIDGE
Vice President, Digital Director – Intersection

Read the Answer by Scott Marden

“Smart cities and the Internet of Things (IoT) will continue to help the DOOH industry on the fast track it’s been on for a number of years. DOOH double-digit revenue growth is expected through 2018 according to PQ Media and the Internet of Things will only add to what is a very strong industry…”
SCOTT MARDENChief Marketing Officer – Captivate

Read the Answer by Mike McGraw

“Smart Cities and the IoT are changing DOOH by allowing media sellers and buyers to take advantage of better targeting capabilities. Data generated from smart devices along with more and more Wi-Fi hot spots, beacons and web cams…”
MIKE McGRAW
SVP, Marketing Solutions
Clear Channel Outdoor Americas

Read the Answer by Ryan Postel

“Communication through digital-out-of-home networks is most effective when it is highly relevant and targeted for intended audiences. The introduction of new technology landscapes such as smart cities and improved Internet of Things connectivity will introduce a more data-driven…”

RYAN POSTEL
Director of Media – ContextMedia

Read the Answer by Brad Savage

“When doing a complete update to a digital signage network, there are many factors to take into consideration. The key is to focus on the most important aspects for your individual network.”
BRAD SAVAGE
Vice President and Executive Director
Motor Vehicle Network

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