ASK THE BOARD: Learning from Failures

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Based on past experiences, what lessons can be learned from failures with network implementation/operation?
This week’s question is answered by members of the DSE Advisory Board
INDUSTRY CONSULTANTS COUNCIL

Read the Answer by Jonathan Brawn

“One of the MOST common issues we see when a network has failed is lack of proper planning and not fully understanding objectives. The objectives drive the message, since they state the business outcomes you are looking for. From there, the message dictates the content…”
JONATHAN BRAWN
Principal – Brawn Consulting

Read the Answer by Lyle Bunn

“The best teachers are experience and informed observation. Projects fail for one primary reason and several contributing factors. The death bell tolls when the return on investment is not known or not inadequately articulated. When management pulls the plug (as has been the case…”

LYLE BUNN
Advisor, Analyst, Educator – BUNN

Read the Answer by Pat Hellberg

“Launching and maintaining a digital signage network is a complicated, complex endeavor. Left to chance, if something can go wrong, it will go wrong. There are many lessons we’ve learned. Don’t assume that the installer/AV team will place screens in the proper location.”

PAT HELLBERG
Principal & Brand Consultant – The Preset Group

Read the Answer by Robert Killmeier

“Depending on the severity of the failure issue itself, there will be costs in time and or money. How much depends on what step of “The 7 Key Elements of Digital Signage” was not completed successfully.”
ROBERT KILLMEIER
Founder & President – Computer Controlled Designs, LLC

Read the Answer by Margot Myers

“No matter how thoroughly and comprehensively you plan your network deployment, there will inevitably be something you didn’t anticipate. It could be as simple as a store manager who isn’t paying attention and fails to report a malfunctioning display. (That is a good reason to have…”
MARGOT MYERS
Global Marketing & Communications – The Platt Retail Institute

Read the Answer by Jeff Porter

“The biggest and most common failure in network implementation or operations is a lack of understanding about the impact on the daily routine for a given software platform. Anyone can do a pilot program with just about any Content Management System.”

JEFF PORTER
Founder & CEO – Porter Digital Signage

Read the Answer by Adrian Weidmann

“I began my ‘digital signage’ journey in 1997, and just like the 1966 Sergio Leone film, Il buono, il brutto, il cattivo, I’ve experienced and seen the good, the bad, and the ugly of every aspect of digital signage.”

ADRIAN WEIDMANN
Founder & Principal – StoreStream Metrics, LLC
 

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