ASK THE BOARD: Lessons from Digital Signage Expo 2017

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What was the biggest takeaway from Digital Signage Expo 2017 that you’ve been able to use in the months since the show?
This week’s question is answered by members of the DSE Advisory Board
INDUSTRY CONSULTANTS COUNCIL

Read the Answer by Jonathan Brawn

“Here is what we took away from the show this year: The number of end users with applications outside of the traditional ad-based networks are coming out of the woodwork.”
JONATHAN BRAWN
Principal – Brawn Consulting
 

Read the Answer by Lyle Bunn

“DSE17 offered so many insights in areas of technology, content, planning and operations. Audience targeting and contextual content are proving the value of digital signage application with impact analytics…”
LYLE BUNN
Advisor, Analyst, Educator – BUNN
 

Read the Answer by Ignaz Gorischek

“My biggest takeaway came from the LG Booth. I was extremely pleased to see how much design innovation they are putting into their product. It was a breath of fresh air to see the many applications of their technology.”
IGNAZ GORISCHEK
Vice President, Retail – CallisonRTKL
 

Read the Answer by Margot Myers

“One of the most relevant sessions for me was one in which the speaker talked about using data as an input to content management. This would require having some evergreen content…”
MARGOT MYERS
Global Marketing & Communications – The Platt Retail Institute
 

Read the Answer by Jeff Porter

“I was fortunate enough to be a judge for the APEX awards this year, and I must say the entries this year BLEW ME AWAY. Really!!! As a 30-year veteran in the digital signage industry…”
JEFF PORTER
Founder & CEO – Porter Digital Signage
 

Read the Answer by Adrian Weidmann

“In addition to the many rekindled friendships, the one thing that has come into use numerous times since DSE are the insights shared during those spontaneous, impromptu conversations with colleagues…”
ADRIAN WEIDMANN
Founder & Principal – StoreStream Metrics, LLC
 

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