ASK THE BOARD: Lost in Translation

0
What elements have not translated from traditional signage to digital signage, and how can that can be remedied?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Ian Dallimore

“The biggest issue with comparing static Out-of-Home and digital Out-of-Home is the difference in the strengths of each and what they’re best used for. We often get asked by our agency partners to share with them any research…”
IAN DALLIMORE
Director, Digital Innovation & Sales Strategy – Lamar Advertising Company

Read the Answer by Margit Kittridge

“It is easy to articulate how digital signage has transformed traditional out-of-home advertising. There are many benefits associated with utilizing digital out-of-home signs due to the latest technology advancements, from dayparting to serving contextually relevant dynamic messages.”
MARGIT KITTRIDGE
Vice President, Digital Director – Intersection

Read the Answer by Scott Marden

“The most notable features of traditional Out-of-Home advertising have, in fact, translated perfectly to digital signage. These four come to mind first:”
SCOTT MARDEN
Chief Marketing Officer – Captivate

Leave A Reply