ASK THE BOARD: Managing Network Growth

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What are some operational solutions that have helped your network effectively manage growth and control disparate display types?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Ian Dallimore

“As of January 2016, there were approximately 6,400 roadside digital billboards in the United States. These displays are built by a variety of manufacturers from around the world, and are purchased and installed by a multitude of OOH companies.”
IAN DALLIMORE
Director, Digital Innovation & Sales Strategy – Lamar Advertising Company
 

Read the Answer by Margit Kittridge

“Consistency, standards and flexibility are the key components to effectively manage growth of a digital signage network and control disparate display types.”
MARGIT KITTRIDGE
Vice President, Digital Director – Intersection
 

Read the Answer by Scott Marden

“Operational solutions for networks with different products require innovation, compromise and great data management/reporting.”
SCOTT MARDEN
Chief Marketing Officer – Captivate
 

Read the Answer by Mike McGraw

“In general, Clear Channel Outdoor adheres to industry and company standards for screen sizes and aspect ratios with all our display types. Simplifying and standardizing helps expedite the media-buying process for customers and reduce confusion.”
MIKE McGRAW
SVP, Marketing Solutions
Clear Channel Outdoor Americas
 

Read the Answer by Brad Savage

“When it comes to digital signage, managing network growth can be a difficult task. Commercial grade displays have come a long way and offer lots of different features, but rarely is there an industry standard that you can rely on to scale your network without worry.”
BRAD SAVAGE
Vice President and Executive Director
Motor Vehicle Network
 

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