ASK THE BOARD: Order of Operations

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What is the sequence of events that needs to take place for one screen to become a functional network?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Ian Dallimore

“Often, the perception of launching a digital network is that it’s easy to do. We see this with small companies so often. The rollout of new screens within an existing network still takes a great deal of effort.”
IAN DALLIMORE
Director, Digital Innovation & Sales Strategy – Lamar Advertising Company

Read the Answer by Terry McFarland

“1. Plan (e.g. how will the guest experience be better as a result of an intelligent, functional network of screens? Will we know when and where they will pass each screen on their journey? What data will inform the display methodology?)”

TERRY McFARLAND
Manager, Disney Information Design & Experience
Walt Disney Parks & Resorts

Read the Answer by Ryan Postel

“Beyond having a screen, you must offer a valuable message. Most likely, you’ve identified a single situation where a message matches a necessary audience. Finding one situation is easy; finding many locations/situations is more difficult to uncover.”

RYAN POSTEL
Director of Media – ContextMedia

Read the Answer by Brad Savage

“To have a network start from a single screen or location, there are a number of factors that come into play, and while most of them are in your control, there are a few factors that need to work in your favor. “
BRAD SAVAGE
Vice President and Executive Director
Motor Vehicle Network

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