ASK THE BOARD: Reducing Power Consumption

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What does the future of eco-friendly digital signage look like in terms of power consumption?
This week’s question is answered by members of the DSE Advisory Board
INDUSTRY CONSULTANTS COUNCIL

Read the Answer by Jonathan Brawn

“Power consumption is always a challenge with digital signage, as there are a large number of electronic devices that will consume large amounts of power. The good news is that the biggest offender, the display, has been radically reduced in its power consumption thanks to LED technology.”
JONATHAN BRAWN
Principal – Brawn Consulting

Read the Answer by Lyle Bunn

“Engineers are a gift to the world, and their work in advancing eco-friendly displays from CRT to plasma to LCD to LED to OLED, even as sizes increase, is a testament to good stewardship of our earth.”
LYLE BUNN
Advisor, Analyst, Educator – BUNN

Read the Answer by Pat Hellberg

“There’s a saying: ‘The trend is your friend’. And in this case, the trend in digital signage power consumption is ‘less’ — less consumption of energy at the outset and less consumption of energy during the length of the installation’s service.”
PAT HELLBERG
Principal & Brand Consultant – The Preset Group

Read the Answer by Robert Killmeier

“There has been and continues to be a concerted effort by manufacturers to reduce the operating costs of digital signage. This is evident in each of the primary components such as players and displays.”
ROBERT KILLMEIER
Founder & President – Computer Controlled Designs, LLC

Read the Answer by Thomas Kunka

“Until just a few decades ago, print media was considered the platform of choice for most of our communication and advertising — magazines, newspapers, catalogs, fliers, posters, and billboards. Over time, we have seen print give way to digital media…”
THOMAS KUNKA
Senior Application Specialist – University of Illinois at Urbana Champaign

Read the Answer by Margot Myers

“According to the International Institute for Sustainable Development, ‘An important rule in marketing green products is to minimize the sacrifices that consumers must make in order to buy and use green products. Improvements must be substantive, and if possible backed by hard facts.'”
MARGOT MYERS
Global Marketing & Communications – The Platt Retail Institute

Read the Answer by Jeff Porter

“There’s a trend in retail digital signage these days that I call ‘disposable digital signage.’ It’s not very eco-friendly I’m afraid. I’m sure you’ve noticed those little 7-inch screens on the shelf edge that might even have a ‘blinking red button’ or motion detector to play a pre-canned video.”
JEFF PORTER
Founder & CEO – Porter Digital Signage

Read the Answer by Jessica Stevens

“The biggest impact that I see in relation to power consumption is Power Over Ethernet (POE). This will allow users to no longer require bulky power supplies and outlets to provide power to sleek, small, digital signage devices.”
JESSICA STEVENS
Senior IT Deployment & DS Capability Manager – Best Buy

Read the Answer by Adrian Weidmann

“As we saw at the recent DSE in Las Vegas, the technologies that support and define the digital signage ecosystem get smaller, brighter, cheaper, more powerful, generate less heat and, for the most part, they consume less power to make them all operate.”
ADRIAN WEIDMANN
Founder & Principal – StoreStream Metrics, LLC

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