ASK THE BOARD: Social Media Components

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What should be kept in mind when implementing a social media component for your digital signage network?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Kenneth Brinkman

“The opportunity exists for marketers to integrate innovative social media elements into their OOH campaigns to drive deeper engagement and derive increased results from a medium that has traditionally been difficult to measure.”
KENNETH BRINKMANN
SVP, group Director of DOOH – Posterscope USA

Read the Answer by Wade Forst

“Social is an important part of most signage strategies. It is an easy way to be relevant and to engage the guest both during and after the experience. As always, understanding your audience is paramount in addition to their engagement with branded content…”
WADE FORST
Senior Director, Emerging Experiences
Razorfish/San Francisco

Read the Answer by Rich Morris

“Things to bear in mind when considering implementing a social media component for your digital signage network include the business needs to have a clear idea of its own media strategy…”
RICH MORRIS
Director, Hotel and Resort Operations Systems – Hilton Worldwide

Read the Answer by Peter Rivera

“Ensuring that your solutions are not simply another form of mass-market advertising is one way to get more measurable and direct impact from an investment in digital signage. An easy way to create more personal connections is to ask those moving past your solution…”
PETER RIVERA
VP, Chief Experience Officer – Infusion

Read the Answer by Rick Robinson

“It’s going to take more than a hashtag. We know that much. What we also know is the power of place. In other words, digital signage networks source their relative contextual media value from their collective geography.”
RICK ROBINSON
Partner/Chief Operating Officer – Billups

Read the Answer by David Saleme

“When implementing a social media component for your digital signage network, it is important to focus on keeping viewers engaged. While effective digital signage creates a connection through its message, it is a social media…”
DAVID SALEME
Manager, Business Development – Columbus Regional Airport Authority

Read the Answer by Paolo Tosolini

“Whether you are walking in Times Square or you just engaged with an interactive kiosk, social media calls to action abound on digital signage networks. After all, what better way to spread a brand name than organic word of mouth?”
PAOLO TOSOLINI
CEO – Tosolini Productions

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