ASK THE BOARD: Success with Dayparting

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What is the best example of dayparting that you’ve seen implemented and why?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Margit Kittridge

“Dayparting is a great way to break messaging into audience-specific, contextually relevant messaging throughout the day. A proven tool to deliver higher ad recall and return on investment (ROI), dayparting within digital out-of-home is growing even more valuable with advanced technology solutions to optimize creative assets…”
MARGIT KITTRIDGE
Vice President, Digital Director – Intersection

Read the Answer by Scott Marden

“Many customers at Captivate choose to target our audience during specific dayparts. Many B2B advertisers choose the morning, many alcohol advertisers turn to the afternoon daypart right before happy hour and many snack and beverage companies target the lunch and snacking hours…”
SCOTT MARDEN
Chief Marketing Officer – Captivate

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