ASK THE BOARD: From Storyboarding to Production

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What is your process from storyboarding to production of digital signage content?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL
Read the Answer by Matthew Downey

“There are many journeys you can take in arriving at a final piece of content. Like all great journeys, knowing how the vehicle and roads function ahead of time will guide you on your path.”
MATTHEW DOWNEY
President – Freshwater Digital Media Partners

Read the Answer by Gary Halpin

“Depends on the budget, ha! Yes, there are times that storyboarding is skipped all together because of budget restrictions, timing (campaign needs to get out by tomorrow) or the ‘idea’ can even storyboard itself.”
GARY HALPIN
Co-Founder & Managing Member – Agency 225

Read the Answer by Margit Kittridge

“As the physical and digital worlds converge, the landscape of out-of-home is evolving rapidly. We now have an opportunity to leverage new innovations at our disposal to drive meaningful conversations within what has become a truly multimedia channel market.”
MARGIT KITTRIDGE
Vice President, Digital Director – Intersection

Read the Answer by Bryan Meszaros

“Our typical process is to present at least three storyboard concepts to our clients, each with a slightly different spin on the creative direction and message copy.”
BRYAN MESZAROS
CEO & Founder – OpenEye

Read the Answer by Jim Nista

“Insteo creates a lot of interactive and HTML5 content, so often we’re ‘wireframing’ and not storyboarding. The concept is the same as storyboarding out a video, but we aren’t sketching things out on paper.”
JIM NISTA
CEO – Insteo

Read the Answer by Marcos Terenzio

“To ensure effective delivery of digital signage content, establishing a proper workflow and process is critical. Here are six key steps we use at Shikatani Lacroix:”
MARCOS TERENZIO
Digital Creative Experience – Shikatani Lacroix Design

Read the Answer by Mark Zwicker

“The old carpenter’s adage of ‘Measure twice, cut once’ comes to mind when I think about the process of developing content. Our company has been producing motion graphics content, in support of digital signage for close to a decade now.”
MARK ZWICKER
Senior Vice President, Enterprise Business Development – St. Joseph Communications

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