Australian Westfield Shopping Centers Get SmartScreen Network

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Esprit were tasked to deliver:
• 890 x 65 advertising pods
• Installed into 37 shopping centers in 21 nights in Australia
• Incorporating the most technologically advanced network featureslike thermal and network control functionality and sensors to monitor the space around the display for obstructions
• Project completed in less than three months from order

Nominating Company: Esprit Digital Ltd, Borehamwood, Hertfordshire, U.K.
Venue: Esprit Digital Ltd, Borehamwood, Hertfordshire, U.K.
Project: SmartScreen Network in Westfield Shopping Malls
Category: Public Spaces

BACKGROUND
Our client, Scentre Group, is the owner and operator of Westfield Shopping Malls in Australia. Scentre Group made the decision to replace all internal advertising with a SmartScreen Network, and chose Esprit Digital on December 19, 2014 because of our expertise in this area.

Esprit Digital designed and manufactured 890 x 65 SmartScreen Pods, which were installed in Westfield Shopping Centers throughout Australia. The SmartScreen Pods are truly innovative, eye-catching double-sided digital advertising posters that incorporate the most up-to -ate technology in a tiny footprint.

CHALLENGES
-Scentre Group accelerated the project by two months at the last minute.
-The time difference between Australia and the U.K.
-The installation of the SmartScreen network into all 37 shopping centers across Australia needed to take place in just three weeks.

img_2535SOLUTIONS
Esprit closely managed suppliers, freight, manufacturing, build and logistics to make sure there were no delays in the schedule. There were Project Managers based in both Australia and the U.K. working together to make sure all areas were covered at any time of day, 27/7. Our Project Managers were completely flexible in their hours of work.

In terms of the installation, Esprit needed to increase the installation team quickly and ensure the right level of training was provided in a short period of time.

RESULTS
The SmartScreen network went live two months prior to the contracted go-live date.
The audience approval ratings have been exceptionally high, resulting in the advertising being sold out every month since the launch.

Esprit Digital was nominated for a DSE 2016 APEX Award in the Public Spaces category.

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