Betting on the Brexit Barometer

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With the United States’ annual Independence Day just over the horizon, it seems fitting to devote this week’s Installation of the Week to the very nation we declared our independence from just as it is currently breaking ties with the European Union.

As most of you out there know by now, Thursday, June 23, 2016 saw the United Kingdom vote to leave the EU over a slew of socioeconomic issues and factors including but not limited to immigration, Tory conservatism and an ongoing loss of cultural “Britishness.” The media simply and fittingly began referring to the whole situation (and outcome) as the “Brexit Vote,” which caused Prime Minister David Cameron to resign his post in addition to a host of other repercussions still to come.

Leading up to all of this, the British-based online betting and gambling company Ladbrokes decided to implement a rudimentary but timely digital signage installation that they dubbed the “Brexit Barometer.” This digital display showed up in various metropolitan locations, was updated based on live odds and the copy on the display was updated throughout each day to help gauge national consensus as well as perpetuate a few chronic gambling addictions. As a wise man once said, “You can bet on anything.”

For more information on Ladbrokes’ “Brexit Barometer,” click here.

About Author

Jason is a screenwriter, filmmaker, multimedia journalist and editor of DigitalSignageConnection.com. After film school, he attended USF to graduate with a journalism degree. Since then, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, Gogobot.com and TBO.com. His 2009 documentary American Colonies: Collapse of the Bee explored the phenomenon of Colony Collapse Disorder in honeybees and the various environmental/economic repercussions. The film became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival. In 2015, he became editor of DigitalSignageConnection.com at Exponation in Atlanta where he puts his combination of media skills to good use.

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