The San Francisco SPCA has launched the second phase of its highly creative public education campaign which aims to raise awareness of the cycle of puppy mills and its impact on society.
For its customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG's digital advertising displays in the Berlin Friedrichstrasse underground station.
In September 2011, Activision held a gaming tournament and promotion event in honor of the release of Call of Duty XP. The event used live streaming social media feeds and massive digital screens to interact with the 8,000 high-tech gamers attending the event.
For this latest Installation of the Week, we picked Convergent Media Systems and Sony for the bold, creative digital signage system deployed at Sony's flagship store in Centura City, Calif. The immersive installation included 50 unique zones, with each one displaying unique content.
Who knows what impact gesture-based technology will eventually have on the shopping experience or other facets of our lives, but as this CNN video featuring a motion-controlled shopping cart with digital signage shows, the possibilities are li