DSE's Advertising and Content Councils answer this week's question: What are the most important skills a digital content producer should develop to create a successful and effective digital signage campaign?
DSE's Out-of-Home Network Council answers this week's question: How often should digital signage network operators budget to upgrade, replace or enhance existing technologies, and what types of upgrades have you found to be the most common?
DSE's End User Council answer this week's question: What are the major accessibility concerns about which digital signage network operators should be aware, and what steps should be taken to ensure compliance?
DSE's Content and Advertising Councils answer this week's question: If a digital signage network is used for advertising or promotion, what would you recommend as the best ratio of ad spots to relevant interstitial content, the maximum length for individual ad spots and the frequency of ad spots in the playloop?
DSE's Consultants Council answer this week's question: What advice would you give for determining exactly what a network's objectives should be, as well as anticipating objectives that may change over time?