Earlier this month, U.S. retail sales were released to much fanfare. One noteworthy headline read “Retail Sales in U.S. Rose in February by Most in Five Months.” While February’s top-line retail sales number is certainly encouraging, a look behind the curtain reminds me that the U.S.

I just spent most of last week at the Digital Signage Expo in Las Vegas, where our company was an exhibitor. While this is an important show for us to attend, I always have a vague feeling of confusion at its end.

Estimates of the size of the Digital Place-Based Advertising (DPA) market vary greatly, as do growth forecasts.

When Mark Zuckerberg was developing Facebook, he knew it would resonate with people who wanted an alternative to MySpace. He knew that a great platform for social engagement would draw people to the site. And it did.