Earlier this month, U.S. retail sales were released to much fanfare. One noteworthy headline read “Retail Sales in U.S. Rose in February by Most in Five Months.” While February’s top-line retail sales number is certainly encouraging, a look behind the curtain reminds me that the U.S.

I just spent most of last week at the Digital Signage Expo in Las Vegas, where our company was an exhibitor. While this is an important show for us to attend, I always have a vague feeling of confusion at its end.

Estimates of the size of the Digital Place-Based Advertising (DPA) market vary greatly, as do growth forecasts.