What technology did you see at DSE 2012 that you believe will be of most value to the industry, and what didn’t you see that you would like the technology providers to introduce, and why?
"Beyond large video walls and digital displays, what are some examples you’ve seen of small digital screens used effectively in stores, healthcare facilities, corporate campuses and other venues?
"What were some milestone events, product/service releases, ad campaigns using DOOH, etc., that occurred in 2011 that you think will have the most impact on the digital signage/digital out-of-home industry going forward?"
"DOOH networks offer a lot of creative flexibility for advertisers: Traditional full-screen commercials; L-box; localized promotion; content sponsorship; mobile integration, etc. To what extent are advertisers taking advantage of these opportunities? Which are the most prevalent?"
“What is your opinion and experience in screen layouts for digital signage? Do full-screen layouts work better than zoned layouts? Please provide specific examples if you have them.”
“In your opinion, what are the different factors that should be considered when forming a budget for digital signage? What common parts are often overlooked?”