Blue Cross Uses Dynamax Digital Signage Software for New Business

November 19, 2012

Animal welfare charity uses digitalsignage.NET to promote new milkshake business Blue Cow.

United Kingdom-based animal welfare charity Blue Cross has chosen Dynamax's digitalsignage.NET to run the new digital signage system installed at Blue Cow, its newest business set up to generate revenue for the charity.

The signage system located at the point-of-sale of the Warwickshire, U.K.-based shop promotes Blue Cow's Shakespeare shakes and smoothies and shares information about the business's mobile events unit and how the money is being spent to help animals in need.

"We wanted a sustainable advertising solution and not just a quick fix," said Simon Moore, commercial development manager at Blue Cross. "Digital signage enabled us to easily portray who we are and what we do. We've chosen digitalsignage.NET because it is a highly effective and easily accessible product."

The charity discloses plans of expanding the system powered by Dynamax as new Blue Cow shops will be opened across the U.K.

Dynamax Technologies is one of the longest-standing digital signage providers in the world, producing digital signage software solutions ranging from cost-effective entry-level applications through to enterprise strength ones that are used to inform and entertain more than 30 million consumers every week, all around the globe.

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