The Boeing Company, the Chicago-based aircraft manufacturer, recently celebrated its 100th birthday as the largest global aircraft manufacturer and the second-largest defense contractor in the world. To commemorate and call attention to this milestone, Boeing engaged in several festive activities including ringing the opening bell at the New York Stock Exchange, flying the “Boeing 100” flag from the top of Seattle’s space needle and setting up a parade of old and new airplanes in the Boeing arsenal for the company’s employees and their families at the Museum of Flight.
Dennis Muilenburg, Boeing’s board chairman, president and CEO, was the master of ceremonies for the first in a string of events.
“This is a monumental occasion,” he said, “literally a once-in-a-lifetime opportunity for all of us.”
Although digital signage and all of its branches figure heavily in the transportation vertical, there is one aspect of this story that is of particular interest to us here at Digital Signage Connection. And that would be the show they put on for their employees via digital projection.
The 100-year-old company erected a portable amphitheater for their crowd and arranged for a white Boeing 747 to coast along the tarmac while serving as a canvas for the jaw-dropping projection mapping movie that told the story of Boeing’s history in economical visuals. The centennial was also celebrated in other ways at locales across the country and around the world, but check out the video below for a sneak peek at this projection mapping eye candy.