The Digital Screenmedia Association (DSA) presented two Industry Excellence Awards to Broadcast International for its "first-of-its-kind" Managed Media Services Network, a digital signage network designed to accommodate the multi-channel marketing needs of financial institutions. The DSA Industry Excellence Awards recognize the best self-service, digital signage and mobile technology deployments across all vertical market segments.
The Salt Lake City-based company received awards for "Best Financial Services Deployment – Digital Signage," and "Best Financial Services Deployment – Self-Service / Interactive Kiosks." Winners were announced during Customer Engagement Technology World in San Francisco on March 27.
Broadcast International's Managed Media Services replaces virtually 90 percent of an institution's printed marketing collateral with a digital solution consisting of digital signage and posters, tablets and music with messaging. The network also has the ability to deliver training and internal communications via live video and video-on-demand to associates.
The entire solution consisting of software, equipment, screens, network, management, installation, analytics and field services is provided as a turnkey managed service with a single point of contact to facilitate ease-of-operations and reduce costs.
"We are focused on creating a more interactive and engaging experience for our customers," said Kevin Lawrence, Broadcast International's VP managed media services. "It is very gratifying to have that work and innovation recognized by some of the most respected individuals in this industry."