Digital Signage Connection

Bryan Meszaros
Principal & Director, Strategy & Development
OpenEye
 

From his experience as a creative designer, Bryan has always had a passion for digital media. His first introduction to DOOH came in 2000 while working with MarketSource Corporation in developing the first university based digital signage network in the United States called Campus Central. As Director of New Media Initiatives, Bryan was instrumental in developing the program and creating a media strategy, which helped generate ad revenue of upwards to 2 million dollars per year.

After leaving MarketSource in 2002, Bryan went on to form the retail media consultancy OpenEye where he presently serves as the Managing Director.

From the start OpenEye experienced global success. In 2005 the company expanded it's operation into London (UK) & Auckland (NZ) and was also awarded one of the first ever DIGI Awards for their work with Regency Duty Free (The Nuance Group).

OpenEye's success continued having worked with such high-profile organizations the likes of Apple, FITCH, American Eagle Outfitters, Banco Santander, McDonald's New Zealand, Vodafone and The Corcoran Group.

In 2008 behind Bryan's efforts OpenEye was instrumental in developing a digital wayfinding application for the Smithsonian Institution National Museum of Natural History. The project has been recognized throughout the industry having been awarded a 2008 DIGI Award as well as receiving a 2009 MUSE Award from the American Assoc. of Museums.

With over 12 years of experience Bryan has been recognized as an industry leader. He is currently part of the Advisory Board for the Digital Signage Expo and is active in speaking at various industry events.