Case Study: Media Window in Korea Recreates All Four Seasons

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The Media Window at Z:IN Square is installed on the first floor and displays the four-seasons of nature as if seen through the window. The specially designed shadow effect adds to the natural feeling of the environment. The visitors can enjoy and obtain information through the touch-enabled high-definition interactive Media Window.

Nominating Company: MID KEES; Seoul, Korea
Venue: Z:IN Square; Seoul, Korea
Project: Media Window
Category: Retail

BACKGROUND
The present digital media was limited to delivering messages through various video and graphics. However, we have been able to use space as an element of change through the new interpretation of digital media. The main focus is to realistically deliver the emotion and nuance provided by space; a space direction that transcends time and space itself leads to the notion of being in a completely new location.

CHALLENGES
The message was limited through the transmission of video and graphics in existing digital media.
However, we changed the space itself to the new interpretation of the digital media.
In other words, the plan was to produce a reality of imagination, which is “Media Window.”
The most difficult part was contemplating the emotional nuances of the actual window and the beautiful scenery of nature.

SOLUTIONS
1. DID+Window+Ultra High Resolution (6K) – We have directed a realistic space through the installation of DID Video Wall and actual windows and doors.
2. Shadow Effect & Sound – The light and shadow coming through the window has been created through a projector for realism.
3. Interactive – The entire screen (5m X 3m) has been composed with a multi-touch function.

RESULTS
We have been able to use space as an element of change through the new interpretation of digital media. The main focus is to realistically deliver the emotion and nuance provided by space; a space direction that transcends time and space itself leads to notion of being in a completely new location. And the customers can search all information from the window using a multi-touch function.

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