Digital Signage Connection

Grow Financial opened its 19th branch in downtown Tampa, Fla., on Sept. 27 — and it features interactive technology showcasing a new virtual money machine designed by New York City-based Inwindow Outdoor.

"Grow Financial wanted to incorporate technology in a way that would be both exciting and engaging, which is not something you typically encounter with financial services companies," said Steve Birnhak, CEO of Inwindow Outdoor.

The virtual money machine is an augmented reality, motion reactive video mirror that utilizes a six-screen HD videowall.

The interaction also uses a touch-sensitive glass. Users have a chance to win $25 toward a checking account, $100 toward an auto loan or $300 toward a mortgage loan.