The Flower is an installation in Toronto Pearson Airport Terminal 1. The custom-built installation utilizes curved LED technology, combined with a unique and elegant design, to relay flight information data to passengers while still providing advertising and creative ambient opportunities for the airport.
Nominating Company: Gridcast Media Inc., Markham, Ontario, Canada
Venue: Toronto Pearson International Airport Terminal 1, Toronto, Ontario, Canada
Project: Toronto Pearson International Airport Terminal 1
The Flower is a fully custom-designed feature consisting of four petals extending directly out from the floor and spanning 35 feet into the air. Gridcast worked in coordination with Eventscape – a custom architectural fabrication company in Toronto – to design the entire structure. After consultation with our partners at NanoLumens, we installed a 6-millimeter pixel pitch curved LED display within each petal to display real-time flight information data to assist passengers in finding their gate and confirming their flight departure times.
Surrounding the stems of these four petals rests a 3-foot high halo that completely surrounds all four of the steel support beams. This Halo is in fact a 3.5-millimeter curved LED display designed to show advertising and ambient content to enhance the overall space.
One of the challenges that were presented was in finding the right display technology to utilize in this space. We had to determine which type of technology would properly integrate with the curved design of the flower while still maintaining a good resolution to bring the vision to life.
A second challenge that we faced was in determining the best font size and number of text lines to optimize the flight information display’s viewable area, while still allowing the text to be clearly legible. Another consideration was the distance that the flower would be viewed from to determine proper font sizes while keeping the content on the screen visually appealing.
Our experience in the past led us to investigate LED manufacturers that were proven to provide an excellent quality product that could support the curve required while maintaining an acceptable resolution. We turned to our longtime partner, NanoLumens, who would provide us with the proper technology required to support such an innovative and unique design. This required the installation of 6-millimeter pixel pitch curved LEDs into the unique shape that the petals presented to us.
Extensive testing in our staging facility with different font sizes, viewing angles, colors and viewing distances allowed us to narrow down the optimum number of text lines and their font size based on the average viewing distance of passengers in the space.
Those at the Toronto Pearson International Airport were thrilled with the implementation of this structure. It has served as both a piece of artwork and a practical flight board and has brought much value to those traveling through Toronto Pearson.