Dancing in the Street for Kit Kat

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Nestlé and JCDecaux must’ve suspected that Colombians were inherently less inhibited than puritan-based cultures when it came to literally dancing in the street because their recent collaboration transformed three Bogotá bus shelters into dancing machines that rewarded participants with free Kit Kat bars.

In an effort to reinforce the “Have a break, have a Kit Kat” tagline, these interactive bus shelter installations invited pedestrians to shorten their perceived wait times by having their own private dance party before enjoying one of those infamous chocolate-covered wafers from the machine dispenser.  

As the video below shows, the installation is a three-step process of learning the dance steps, taking the stage and enjoying your “break.” And even if the campaign didn’t reveal the next Colombian version of Gregory Hines, it certainly appears as if people had fun. Sometimes, that’s all a brand needs to accomplish in order to stay top-of-mind with its audience … or at least become our Installation of the Week.

About Author

Jason is a screenwriter, filmmaker, multimedia journalist and editor of DigitalSignageConnection.com. After film school, he attended USF to graduate with a journalism degree. Since then, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, Gogobot.com and TBO.com. His 2009 documentary American Colonies: Collapse of the Bee explored the phenomenon of Colony Collapse Disorder in honeybees and the various environmental/economic repercussions. The film became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival. In 2015, he became editor of DigitalSignageConnection.com at Exponation in Atlanta where he puts his combination of media skills to good use.

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