Dept. Uses Digital Signage to Recruit Volunteer Firefighters

February 19, 2013

Broomall Fire shows its commitment to recruitment, retention with new full-color LED sign provided by KC Sign & Awnings, Vantage LED.

A few years ago, the Broomall Fire Company embarked on an advertising campaign to inform Marple Township, Pa., residents of its services and the need to increase the number of volunteer firefighters. In a world of digital information and streaming news, the department wanted to be on the cutting edge with high-quality graphic displays to catch the attention of its target audience.

With the station situated on a major artery between Philadelphia and western suburbs; it was an ideal location to display recruitment and retention messages to thousands of people each day. To effectively deliver these messages, Broomall Fire elected to replace its antiquated hand-changed message board with a computer-controlled full-color outdoor LED sign.

"This [sign] will enable us to continually update and refresh our R & R message as well as deliver targeted messages based on the demographics of the passing public," said Jim Capuzzi, president of the Broomall Fire Department. "The colors and graphics are amazing and we have received numerous compliments. The software was easy to master and the LED sign has already attracted new members."

KC Sign and Awnings installed a Vantage LED Phoenix Full Color LED sign featuring the powerful Darwin Industrial Control Unit that can handle the most demanding high-resolution video and graphics. The fire department controls the sign using the LightSpeed LED sign software. The software is designed to be user-friendly yet still packed with advanced features for the most tech-savvy user.

The Broomall Fire Company (BFC or Company 53) was established on Jan. 8, 1923, by a group of 26 men whose sole purpose was to establish fire protection for the growing Marple Township, Pa., community. Today, BFC serves more than 24,000 citizens and protects an area of approximately 11 square miles, including a large stretch of Interstate 476. It is staffed by more than 90 members with approximately 45 men and women who are active firefighters. Their entire membership is all-volunteer.

KC Sign & Awnings is a full-service signage provider with offices in Pennsylvania, Delaware and New Jersey. It is a growing and successful sign and awning manufacturing firm. The business success is built from years of supplying tens of thousands of customer with the best quality and service at the right price.

Vantage LED is a premium U.S. manufacturer of LED Signs based in Corona, Calif. Supporting a competitive and successful dealer network in both the United States and internationally, the success and solid growth of Vantage LED is due to its unique ability to produce a highly reliable, technologically advanced product at a competitive price from its state-of-the-art Southern California manufacturing facility.

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