Digital Art Walls Can Make a Great Impression

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Digital canvas is a new term for displaying digital art onto multiple displays. It’s used to add ambiance and décor to any retail environment. A digital canvas is sometimes referred to as a “digital art-wall,” “video art-wall,” or “artistic wall.” This is where retailers place an array of displays, positioned creatively, displaying scenes of digital graphics or video clips. This includes motion graphics and still-art images. Some use motion with still images. Many retailers are beginning to be extremely creative with programming content for a digital canvas. Many retail-store designers and architects are incorporating digital canvases into their architectural designs.

Synching multiple monitors makes for unique visual effects. Displays used for video art-walls can be spaced apart to create unique design effects. You can mix and match screen sizes, orientations and/or mount them irregularly to develop a one-of-a-kind, visual art-wall that can become a memorable shopping experience. This is different from the traditional video-wall configuration.

If using a video art-wall, make sure your video-wall CMS has the capability to choreograph digital-art content with rotated displays. Userful’s video wall product is great for artistic art-walls and inexpensive to use in relation to other solutions.

What makes an artistic art-wall unique is the content. Images can be choreographed on multiple displays, or can be a single image on all screens. The content can be still images, motion graphics or a video. Designing the content for an artistic art-wall is an art in itself. But if done correctly, it could be an amazing attraction and a real attention-grabber as well as an enhancement to any retail environment.

Planar, a display manufacturer, offers a digital art-wall product called “Mosaic.” It uses different sized display panels made specifically to create uniquely shaped display patterns. Planar Mosaic features three different sizes of LCD display tiles, including a truly square display. The display tiles can be mounted in any position relative to each other, and individually at almost any angle necessary. Christie, another LCD manufacturer, offers a product called MicroTiles, which is similar to Planar’s Mosaic.

Using creative display patterns, interior designers can create focal points with endless possibilities for creative expression, delivering a compelling display of art and information. It can generate a desired emotional reaction or build a brand experience.

About Author

David Bawarsky, DSCE, is the author of Digital Signage Made Simple for Retailers. He has more than 35 years of experience in helping thousands of companies use technology to effectively communicate their unique marketing messages. He is currently the CEO of mySignageNow, a leading provider of digital signage solutions. He has been a technology entrepreneur throughout his career, creating and managing successful media companies. His companies have won many awards, including an “OBIE” (outdoor advertising’s Oscar) and has been featured in more than 1,900 newspapers, magazines and TV shows worldwide, including The New York Times, Wall Street Journal, Washington Post, Los Angeles Times, Newsweek, CNN, BBC, NBC’s “Today Show,” and ABC’s “World News Tonight.” For more information, visit www.DigitalSignageMadeSimple.com

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