Digital Content Revamps and Rebrands Corporate Communications

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Digital signage screens and video walls were displayed at Mood offices across the U.S. and used to provide internal communications across a vast geographical area while showcasing our ability to manage visual content.

Nominating Company: Mood Media, Fort Mill, South Carolina
Venue: Mood Media Charlotte Office, Fort Mill, South Carolina
Project: Rebranding and internal communication efforts
Category: Business & Government Services

BACKGROUND
During a period of multiple company mergers from 2012 to 2014, Mood Media was also solidifying itself as a major player in the digital signage industry. To assist our critical rebranding and internal communication efforts after the mergers, we wanted a single solution that would not only inform and educate our employees, but would also highlight our collective capabilities in the visual arena. To achieve these goals, we leveraged our digital signage capabilities, providing high-quality and engaging company-wide communications during a transitional period. We implemented multiple digital signage screens throughout common areas in our Austin, Charlotte, Atlanta, Seattle and San Diego offices. These screens display a variety of company-relevant content, from branded messages and special event info to team spotlights and overviews of our offerings. All content is managed remotely through an online portal and driven by our proprietary MVision media player at each office location.

CHALLENGES
At the time of the mergers, all of our offices were using different platforms for their visual content, and the biggest challenge was in converting those existing platforms into one single network that could be centrally and remotely controlled.

SOLUTIONS
By collaborating with internal contacts, we were able to integrate existing platforms across all Mood office locations onto one single network. We implemented the necessary infrastructure and a dedicated content professional at each location to support the MVision player.

RESULTS
By collaborating with internal contacts, we were able to integrate existing platforms across all Mood office locations onto one single network. We implemented the necessary infrastructure at each location to support the MVision player, and a dedicated content professional manages all of the content remotely through our online MVision portal.

Not only are digital screens great for relaying internal communications, but as an artistic interior design feature, they’re an outstanding way to show all Mood employees, clients, prospects and visitors our vast range of capabilities with visual solutions. Lastly, our internal digital signage network is a shining example of how Mood’s digital signage solutions can be used to enhance internal communications for any business.

Mood Media was nominated for a DSE 2016 APEX Award in the Business & Government Services category.

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