Digital Place-based Ad Summit

DSE's third annual Digital Place-based Advertising Summit, sponsored by The Digital Place-based Advertising Association (DPAA), is designed to help marketers and agencies understand the place-based media opportunity and exactly how to play to win.

This DSE 2012 seminar includes eight thought-provoking sessions from leaders in their respective fields:

Keynote #1: Global Digital Out-of-Home Media Forecast
Patrick Quinn, President and CEO, PQ Media

Digital Place-Based Media: Contextual Engagement
Susan Danaher, President, DPAA

How Media Strategists Are Successfully Selling Digital Place-Based to Brands
Heather Armstrong, Chief Strategy Officer, Billups Worldwide
Tricia Nichols, Global Lead, Consumer Engagement and Media Strategy, Gap Inc.
Fred Sattler, EVP, Managing Director, Initiative
Amy Vollet, VP, Director of Media, Integer Dallas

Keynote #2 with Paul Price, CEO, Creative Realities

DOOH 3.0: Digital Experiential Strategies Benefiting Brands
Denys Lavigne, Founder & President, Arsenal Media

Place-based Video Works! A Case Study in How Place-based Media Drove Results and ROI
Benjamin Pagel, Assistant Brand Manager - Playtex Sport, Energizer Personal Care

Reach, Relevance and Receptivity - Using Digital Place-based Media to Reach Consumers in Relevant Life Contexts, When They Are Most Receptive to Your Message
Paul Lindstrom, Senior Vice President, The Nielsen Co.
Jim Spaeth, Partner, Sequent Group

Developing Effective Ad Creative for Digital Place-based Media
Brian Diecks, Executive Producer/Creative Director, Swirl
Brian Hirsh, CEO & Founder, Echo Creative Group
Jonathan Hoffman, Chief Experience Officer, Starcom USA
Anne White, Senior Vice President, Content Strategy & Creative, Premier Retail Networks

Purchase for $245; accepted payments include Visa, Mastercard and American Express.